Science and Technology Studies has long held that the frames and definitions designers give to new tools matter enormously for how users initially receive and ultimately modify those tools. Discourses are powerful forces in technology design, shaping, for instance, how gender and racial inequalities get designed into technologies. The startups working in biosensing and self-tracking present a case to examine the role that power plays in the discursive process of framing new technologies.
Fiore-Gartland, Brittany, and Gina Neff. “Disruption and the Political Economy of Biosensor Data.” In Quantified: Biosensing Technologies in Everyday Life, 101. Cambridge MA: MIT Press, 2016. http://books.google.com/books?hl=en&lr=&id=9nGyDAAAQBAJ&oi=fnd&pg=PA101&dq=info:n2klnLRIazgJ:scholar.google.com&ots=AVL94uTQ65&sig=L_F79gc4inLQ1Vc4scgei9JhOjY.