Gina Neff is an associate professor of communication at the University of Washington. She studies the contemporary economics of media production by examining the relationship between work and technology in both high-tech and media industries. Her book Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT 2012) examines the risk and uncertainties borne by New York City’s new media pioneers during the first Internet boom. She co- runs the Project on Communication Technology and Organizational Practices, a research group studying the roles of communication technology in the innovation of complex building design and construction. Her work has been funded by the National Science Foundation, and she is currently at work on a three-year project funded by Intel studying the impact of social media and consumer health technologies on the organization of primary care.