I just published an essay on Medium about what the dinosaurs of health care can teach health startups.

Nude pictures of celebrities stolen from their own iCloud accounts. Facebook experimenting with the emotions in their users’ feeds. Google reading Gmail before their users do. Fitness trackers without privacy policies, vulnerable to security breaches, and bait-and-switch tactics to sell customers’ data. Almost every day there is a story about the gap between the expectations people have for their own data and what companies actually do with that data. To fix this gap, we first need to rethink the nature of data.

Continue reading at Medium:

https://medium.com/@ginasue/data-empathy-learning-from-health-care-5fb23b1f7289