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Self Tracking
Venture Labor
Surviving the New Economy


People keep track. In the eighteenth century, Benjamin Franklin kept charts of time spent and virtues lived up to. Today, people use technology to self-track: hours slept, steps taken, calories consumed, medications administered. Ninety million wearable sensors were shipped in 2014 to help us gather data about our lives. This book examines how people record, analyze, and reflect on this data, looking at the tools they use and the communities they become part of. Gina Neff and Dawn Nafus describe what happens when people turn their everyday experience—in particular, health and wellness-related experience—into data, and offer an introduction to the essential ideas and key challenges of using these technologies. They consider self-tracking as a social and cultural phenomenon, describing not only the use of data as a kind of mirror of the self but also how this enables people to connect to, and learn from, others.

Neff and Nafus consider what’s at stake: who wants our data and why; the practices of serious self-tracking enthusiasts; the design of commercial self-tracking technology; and how self-tracking can fill gaps in the healthcare system. Today, no one can lead an entirely untracked life. Neff and Nafus show us how to use data in a way that empowers and educates.

Book Review: Venture Labor on Wikis


Thank you to the contributors of reviews of Venture Labor on various wikis–the ultimate venture labor:

Book Review: Venture Labor in IJOC

Thank you Melina Sherman and the International Journal of Communication for writing and publishing a review of Venture Labor.

Many books have been written about the decline of the manufacturing-industrial society and the massive social and economic shifts that characterize the late 20th and early 21st centuries (e.g., Castells et al., 2012; Cross, 2002; Stiglitz, 2010). However, few books on this topic have focused on the social norms, values, attitudes, and individual experiences that accompany system-wide changes (e.g., Fisher & Downey, 2006; Zaloom, 2006). This latter point is the center of Gina Neff’s Venture Labor: Work and the Burden of Risk in Innovative Industries, a multifaceted study of employee risk in New York City’s Silicon Alley during the last decades of the 20th century. Neff argues that the so-called “dot-com era” and the forms of “venture labor” employees underwent as a strategy of managing risks in their jobs is best understood as a response to social, economic, and technological changes rather than the cause of them.

Read more at the IJOC website:


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